✨ 🚀 ELEVATE Your Brand with Animation ✨ 🎥

When it comes to advertising now-a-days – storytelling is playing a bigger and bigger key to capturing attention and leaving that sweet lasting impression.

With video on the rise over the past few years (and not looking like it’s slowing down soon) animation can play a key role in telling your product or brands story ✨

Here’s 3 lil reasons why:

1️⃣ Engaging | One of the b-e-s-t thing about animation is how it can make complex ideas in a simple, engaging manner whilst also grabbing your audience’s attention – turning scary complex concepts into something easier for your target audience to understand.

One of my early inspirations for getting into animation – the youtube channel Kurzgesagt (check them out if you haven’t they’re ACE) is a great example of taking complex ideas and themes, and making them easy to digest and engaging.

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2️⃣ Adaptable | Whatever your style, whether your brand is playful, sophisticated, or informative – animation can adapt to your brand identity seamlessly.

Animation allows you to fuse your brand’s unique personality into the animation, keeping it at the core of the film whilst also sharing your intended message.

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3️⃣ Versatile | As I mentioned earlier, video is consistently rising and is beginning to dominate a lot of global advertising.

Animation is very adaptable and versatile and can be easily formatted on various platforms and formats, from explainer videos and social media posts to web banners and event presentations and pretty much everything inbetween.

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🚀 And lastly… THE SKY’S THE LIMIT – animation really does allow for limitless creativity, bring the *wildest* ideas to life to create something that can be truly unique to you and take your brand, business or agency to new heights 🙌

Below’s a throwback to a great project with the team at The Eastern Blok and The University of Manchester 🙌