Cirlce Square approached AntiGravity to create a website that brings to life their new “Manchester neighbourhood” known as Vita Living. It was vital that this site appealed to a wide audience and really showcased the new neighbourhood, whilst bringing its USPs and values to the forefront.

After we conducted our market research and delved into how best to engage their target audience, we crafted wireframes as a foundation of the website before building it up to a final design.

A key element of the design was to ensure the website felt like an extension of the space itself, therefore reflecting some of the key visual elements found in the space. The interior design features marble walls, so we decided to use this texture across the site.

We also integrated some custom elements to connect with future residents and make the experience feel unique to them. We added functionality that switched the content on an apartment page out to reflect the users room preference in order to create a more personalised customer experience.

We also worked on a social campaign to drive traffic to the website, utilising the same market/target audience research to draw in potential residents.